I'm receiving more and more requests these days to assist my clients with implementing marketing right into their business models. I'm not surprised about this trend because so many aspects of commerce have changed in recent years that require this type of approach.
When a honey bee lands on a flower it is attracted to the offering of nectar which it will then turn into honey. The flower provides a free product, but it also has a marketing plan baked into the nectar acquisition process.
When honey bees gather the nectar, the flower's pollen sticks to their legs, which they will then distribute as they fly around from flower to flower. The completion of this process is essential to flower's life cycle and is a parallel to how marketing can work for your business.
Baking the marketing into your offering requires an extra time investment, however the potential dividends are great.
How can you make an offering that will incentivize your customer to tell your story or market to others?
