When I built the Definitive Guide to Twitter post I received some great responses about why people are choosing to use Twitter. In addition, I got a bit more insight on the subject of small talk.
A couple of replies clearly show that Twitter is being used by some as an outlet for those who want to participate in small talk, keep up with the latest news, et cetera. Twitter is a virtual water cooler.
When prompted with a question about why they are using Twitter:
@anjrued wrote "Working from home, I have no water cooler to congregate around. Twitter is that water cooler."
@ThePowerOfSmall wrote "It's a great way to engage in a little small talk with people all over the globe-- sort of like the world's largest water cooler!"
It doesn't surprise me that this facet of Twitter appeals to the solopreneur or work-at-home Mom's because they obviously don't have the same social opportunities in their independent work setting.
Whether we are aware of it or not, we humans seek out what we need and social media is a great example of isolated people getting connected.
