Here's a fun article about how scientists looked at Gecko toes!!! for inspiration to better an existing product.
"Mr. Autumn and scientists at the University of California, Berkeley, were responsible for the research that enabled Mark Cutkosky, a professor of mechanical engineering at Stanford, to develop a prototype for a tape based on gecko adhesion."
"The tape, which is reusable, was so strong, Mr. Autumn said, that when they tested it, he was able to stick his 50-pound, 8-year-old daughter to a window with it."
Product innovators often find inspiration in the most random places in the natural world. There's gotta be a cross-promotion they could do with Geico.
ARTICLE: A Sticky Little Lizard Inspires a New Adhesive Tape from the New York Times.com
