Here's an interesting article about new strategic sales techniques being implemented due to economic pressures felt by the wine industry.
The final quote shines light on a problem for so many industries and products in our 'flat world' e-conomy. “Making wine — that’s the easy part,” Mr. Sattui said. “It’s selling it that’s hard.”
Food for thought. Or in this case, wine for the mind.
ARTICLE: Try the Red: Napa Learns to Sell
DESCRIPTION: No longer immune to oversupply, winemakers in California’s Napa Valley look to direct-to-buyer sales.
