As we continue to examine where publishing is going and what iPad and tablet computer content will be like, one assumption being made by the masses is that whatever format is being converted (i.e. books, magazines, etc.) will be exactly like it's predecessor. I spoke about this in a previous post.
Will e-books continue to deliver black text on white backgrounds? Maybe for already-released titles, but going forward the game has changed for publishers.
What can we expect? A lot more of this type of content in the video below...
'Wow' is right. The depth of delivery here is intensely cinematic and provides incredible layers of mood and context. The storytelling experience will be thrust into a high gear with visual montages like you see in the video above.
Media on tablet computers and the iPad will be a mix of video, audio and text. There will be no set standard, at least in the near future. Just like with the introduction of the web, the beginning stages will be a bit of a free-for-all, but then some standards will need to be established and designers and programmers will learn the limitations and more importantly the tendencies of how a users will define their own interface needs.
Advertising always has to adapt to the media vehicle it's being delivered by, so we can expect some interesting product placement and interactive ad media. Get ready for your business to compete in this space. There will be many opportunities to do so.
Tim Andren is the founder of Guideas, Inc. an innovation and marketing company.
